Motiv Fitness is a fitness studio in South Lamar/Zilker offering barre, cycle, strength, dance cardio, and rebound classes in a high-energy, community-driven space that makes every member, beginner to regular, feel like part of the crew, not just a class.

Motiv Fitness

Social media management

THE CHALLENGE /

Motiv had no shortage of people walking through the door, ClassPass brought a steady stream of new faces every week. The problem was retention: those same people showed up once, maybe twice, then disappeared back into their rotation of five other studios. Content built for the brand as a whole wasn't going to fix that; Motiv needed content that made ClassPass users feel like they'd found their studio, not just their next class.

The gap wasn't awareness, it was belonging. A first-timer could walk in, take a great class, and still leave without knowing a single instructor's name or feeling like part of anything. Without content that built that recognition and pull before they ever stepped on the mat, Motiv was destined to stay a line item on someone's ClassPass app instead of becoming the studio they'd choose on purpose.

THE STRATEGY /

We built Motiv's content around building recognition before ever asking for the sale, leaning into instructor spotlights, member testimonials, and behind-the-scenes studio culture to close the gap ClassPass users never crossed on their own. Every piece of content moved a follower through a deliberate arc: Studio Energy content to hook attention, Instructor & Community Culture to build familiarity and trust, then Real Member Experience to make belonging feel tangible before a single membership pitch ever appeared.

We gave the strategy a recurring identity through "The Motiv Mix," a signature series designed to keep showing up in feeds so ClassPass users started recognizing faces and names before they ever committed to a class. Once that familiarity was built, content shifted to the close: reframing membership not as a restriction, but as the smarter, simpler alternative to studio-hopping, positioning Motiv as the studio worth choosing on purpose, not just the next class on the app.

The Results

Analytics

Photo by Lana Maren Photography