Clay & Vine Interiors is a boutique interior design studio specializing in high-end residential remodels, guiding projects from concept through final detailing with a warm, elevated, and timeless approach.
Clay & Vine Interiors
Social media management
THE CHALLENGE /
Clay & Vine had the design talent to elevate any home, but their content wasn't yet doing justice to that expertise. In a market full of design accounts pushing trends and "before & after" gimmicks, Clay & Vine needed to stand out as the calm, confident authority for homeowners who wanted leadership, not more ideas to sort through themselves.
Their audience wasn't looking for inspiration boards or DIY tips, they were busy, design-conscious homeowners who wanted someone to simply handle it, beautifully. Without a clear content voice, Clay & Vine risked blending into a sea of design accounts instead of being seen as the seamless, elevated partner they actually were.
THE STRATEGY /
We built Clay & Vine's content strategy and brand voice around quiet confidence, warm, refined, and never overselling. Every caption was written to reflect intentional excellence: brief, value-driven, and free of the "mistakes to avoid" gimmicks that crowd the design space.
We anchored the visual world in warm neutrals, natural light, and layered texture, creating a cohesive feed that signals elevated-yet-livable design at a glance. Captions were built for SEO-driven lead generation, written in "we" for the brand and "I" for personal moments, bringing Jamie's expertise and presence into the account without losing the studio's composed, authoritative tone.
The Results
Analytics
BRAND IDENTITY
Built Clay & Vine's entire voice and visual identity from the ground up
RAPID AUDIENCE GROWTH
200 → 3K+ followers in
just 3 months
VIRAL REACH
Multiple standout videos drove the account's breakout growth
INSTAGRAM CAROUSELS /
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VIEW INSTAGRAM PAGE HERE
@clayandvineinteriors
Photo by Ashley Sullivan Photo
SOCIAL MEDIA GROWTH /
Client Love
"One thing I appreciated most about working with Kailey was how much she genuinely cared about my business and its success. She was consistently engaged, responsive, and willing to put in the effort to help me show up more regularly on social media. In four months of working together, my Instagram account grew from a few hundred followers to more than 3,000, which significantly increased my visibility and reach. If you're looking for someone who is enthusiastic, supportive, and truly invested in helping small businesses grow their online presence, I would recommend connecting with her."
— JAMIE M
OWNDER & FOUNDER
Photo by Ashley Sullivan Photo
Client Love
"One thing I appreciated most about working with Kailey was how much she genuinely cared about my business and its success. She was consistently engaged, responsive, and willing to put in the effort to help me show up more regularly on social media. In four months of working together, my Instagram account grew from a few hundred followers to more than 3,000, which significantly increased my visibility and reach. If you're looking for someone who is enthusiastic, supportive, and truly invested in helping small businesses grow their online presence, I would recommend connecting with her."
— JAMIE M
OWNER & FOUNDER
Photo by Ashley Sullivan Photo
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