Farr Orthodontics is a boutique orthodontic practice in Georgetown, Texas, offering braces, aligners, whitening, and Botox in a warm, spa-like setting that treats every patient — from kids to adults — with the same non-clinical, personal care.
Farr Orthodontics
Social media management
THE CHALLENGE /
Farr Orthodontics offered a different experience than the typical ortho office, warm, boutique, and spa-like. In a category full of clinical before/afters and generic dental marketing, Farr needed to stand out to three very different patients at once: moms booking for their kids, teens chasing aesthetics, and young professionals investing in themselves.
Their audience wasn't looking for another sterile dental office, they wanted a practice that felt personal, trustworthy, and worth choosing over the clinic down the street. Without content that reflected the warmth of the actual experience, Farr risked being seen as just another ortho office instead of the elevated, welcoming practice it actually was.
THE STRATEGY /
We built Farr's content around proving the experience, not just the results, leaning into office walkthroughs, real patient reviews, and testimonial content to fill the gap left by limited before/after photography. Every piece of content was built to speak to one of three personas at once: warmth and trust for moms, aesthetics and ease for teens, and transparency for self-investing professionals.
We anchored the visual world in Farr's signature blush and neutral palette and script branding, keeping every post spa-like rather than clinical. As a new before/after library was built from patient intake photos, content shifted to showcase real transformations alongside the boutique experience that made Farr worth choosing, positioning Farr as the obvious choice for ortho care that feels personal, not clinical.
The Results
Analytics
MULTI-AUDIENCE STRATEGY
Content built to convert three distinct patient personas at once
BOUTIQUE BRAND PRESENCE
A warm, spa-like content world that stands apart from clinical ortho marketing
BREAKOUT CONTENT
Standout videos surpassing 30K views, proving the content resonates
All images by Made by Sundown
INSTAGRAM CAROUSELS /
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SOCIAL MEDIA GROWTH /
VIEW INSTAGRAM PAGE HERE
@farrorthodontics
Client Love
"Kailey has been with us since before we even opened our doors, and it’s impossible to overstate the impact she’s had on our brand. From day one, she’s poured her passion, creativity, and strategic brilliance into every single detail, helping us build not just a beautiful online presence, but a true connection with our audience. Having her on our team has been one of the best decisions we’ve ever made. She’s not just a social media manager, she’s a vital part of our story."
— SAMANTHA F
OWNDER & FOUNDER
Client Love
"Kailey is the absolute boss! Kailey took all my instructions and vision and turned them into something even better than I could have imagined. She’s so prompt, creative, and consistent—every piece of content is completely customized and personal to my brand. Another thing I love is how she stays on top of trends and teaches me so much about the social media. I always say that hiring her was one of the best decisions I’ve made for my business. I honestly can’t imagine doing this without her!"
— SAMANTHA F
OWNER & FOUNDER
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